Steve Blank on Customer Development: The Second Decade

Originally Aired October 6 2011 at UCLA Anderson School of Management Steve Blank’s Customer Development process, detailed in the indispensable and best-selling Four Steps to the Epiphany , was the foundation for the Lean Startup revolution. At Customer Development: The Second Decade, Steve will provide an exclusive peek “under the covers“ at some of the many new rules and advancements that he and the ecosystem of thousands of entrepreneur, marketer and investor practitioners have developed over the past