The poster that turned into wrapping paper

Coca-Cola Open Happiness: with Christmas only a few days away, Coca-Cola and Duval Guillaume Modem have created a special outdoor billboard together with Clear Channel. As the brand that stands for “Open Happiness“, Coca-Cola believes there’s no better time to open happiness than with Christmas. But to open happiness... you need to wrap it first. That’s why we created a billboard made entirely of wrapping paper, allowing people passing by to tear off a piece of paper to wrap their presents.