Direct Mail Isn’t … Like Anything Else

When voters look to learn more about candidates, authenticity is one of the foundations that they use to make their decision. And voters continue to view direct mail as a strong conduit for building that connection, with almost 60% of Americans believing that mail is more factual than other forms of political advertising. Watch our video that illustrates how direct mail stands out as a campaign outreach tactic – and should be included in your integrated campaign – in a fun and informative way. Visit to learn more.