Idoll - MIYABI / JYUJYU / udocorg

Tokyo-based fashion designer MIYABI collaborates with indie pop unit JYUJYU on a twisted music-video-cum-fashion-film. The work was produced by DID and explores the notion of the curse and the way youth culture is played out online. Featured clothing is by M5YKB, MIYABI’s virtual fashion label, which exists only on the web and in visuals, with no actual garments for sale. MIYABI’s styling focuses on masks as a means of representing Japanese internet culture and the secr