Reebok’s crazy Insta Pump Fury sneaker is 20 years old!

To celebrate the 20th anniversary of the Insta Pump Fury, Reebok partnered with Sneaker Freaker magazine to produce a short film that shines a light on one of the most intriguing and polarizing footwear designs of all time. Our story starts in Fuzhou, China, where the Insta Pump Fury is currently being produced. As the striking citron yellow, red and black componentry passes through the production process, it seems incongruous that this sci-fi masterpiece is now two decades old. The film reunites two vet