The greatest discovery you never heard of | Rebecca Costa | TEDxSantaCruz

Rebecca Costa is a sociobiologist who offers a genetic explanation for current events, emerging trends and individual behavior. A thought-leader and provocative new voice, Costa examines “the big picture“-- tracing everything from terrorism, crime on Wall Street, epidemic obesity and upheaval in the Middle East to its evolutionary origins. Retiring at the zenith of her executive career in Silicon Valley, Costa spent six years researching and writing The Watchman’s Rattle: Thinking Our Way Out of Extinction. The success of Costa’s book led to a syndicated weekly radio program in 2010 called The Costa Report. A former CEO and founder of one of the largest marketing firms in Silicon Valley, Costa developed an extensive track record of introducing new technologies. This TEDxSantaCruz talk is part of over 2 dozen surrounding our theme of “Engage!“ This inaugural TEDxSantaCruz event was held June 11, 2011 at the Cabrillo College Music Recital Hall in Aptos,