Swedes Show Them How It’s Done (BuzzFeed Response) – #SURSTROMMINGCHALLENGE2k15

Fermented herring lovers – unite! Let us join forces and spread our passion for the delicacy that is Surströmming. To others it may seem a bizarre custom, to eat fish with such a pungent aroma. But for us it is tradition, passion and the love for our culinary heritage all rolled up into one tasty bite of fermented herring. Are you a lover of Surströmming as well? Then we have a challenge for you!