Watch the 2023 John Lewis Christmas advert

John Lewis has turned to a cheeky carnivorous plant – and an operatic superstar – for its Christmas advertising campaign. After last year’s low-key charity-linked clip featuring a skateboarding foster dad, the department store chain has returned to its tried and tested formula of a heartwarming story featuring a child and an unusual friend – with a twist from some catchy Italian rock opera sung by the tenor Andrea Bocelli. The John Lewis Christmas ad, the 2023 version of which will be screened from Thursday, has over the last decade become a national moment, marking the beginning of the festive shopping binge. Subscribe to Guardian News on YouTube ► The Guardian publishes independent journalism, made possible by supporters. Contribute to The Guardian today ► Sign up to the Guardian’s free new daily newsletter, First Edition ► Website ► Facebook ► Twitter ► Instagram ► The Guardian on YouTube: The Guardian ► Guardian Australia ► Guardian Football ► Guardian Sport ► Guardian Live ► #JohnLewis #Christmas #AdIndustry #Business #Marketing #News