Marketing Strategies for Cultural Programs

In her role as the Director of Public Programs and Marketing for the Museum of Russian Art in Minneapolis, Minnesota, Michelle Massey conceives and educates programs across a wide range of artistic mediums and forms, including visual arts, music, theater, dance, and literature. By making connections to the creative community and developing a track-record of collaboration with diverse partners, Massey fosters innovative programs that forge closer connections to the local community by increasing access, awareness, and appreciation of TMORA’s mission.