To help solve global problems, look to developing countries | Bright Simons

Visit to get our entire library of TED Talks, transcripts, translations, personalized Talk recommendations and more. To address the problem of counterfeit goods, African entrepreneurs like Bright Simons have come up with innovative and effective ways to confirm products are genuine. Now he asks: Why aren’t these solutions everywhere? From password-protected medicines to digitally certified crops, Simons demonstrates the power of local ideas — and calls on the rest of the world to listen up. Get TED Talks recommended just for you! Learn more at The TED Talks channel features the best talks and performances from the TED Conference, where the world’s leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design — plus science, business, global issues, the arts and more. You’re welcome to link to or embed these videos, forward them to others and share these ideas with people you know. For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), submit a Media Request here: Follow TED on Twitter: Like TED on Facebook: Subscribe to our channel: