Starbucks vs McDonalds - Strategic Operations and Supply Chain Management

Brewing Competition for Starbucks - an analysis of the coffee supply chain and how Starbucks and McDonald’s are using different strategies to compete for market dominance. Contributing Authors: James Tang Sean Boss Ashley Broering Dilip Pallapothu Natalie Sim This assignment has been submitted as an assignment for part of the unit Strategic Operations and Supply Chain Management - a core unit of the University of Western Australia full-time intensive MBA program. Course instructor: Associate Professor Paul Bergey. Clips have been taken from various videos on Starbucks and McDonalds corporate channel and related videos. Sound track 1: Lights Dim by The American Dollar Sound track 2: Stephen Anderson (OST from Tahiti Ocean Voyage) Edited on Adobe Premiere Pro Creative Suite 6