Business English Vocabulary: MARKET, PRODUCTS, BRANDING, CONSUMERS, and more

Learn English vocabulary you can use to talk about products, advertising, sales, marketing, consumers, and more, all in this class. An important lesson for anyone who needs to discuss business in English, especially any business that involves sales to customers. I’ll teach you how to use words and terms such as market share, rebranding, saturation, consumer goods, upmarket, disposable income, product range, sales forecast, and many more. After watching, test yourself with the quiz: More of my lessons on BUSINESS ENGLISH: Professional English: Vocabulary for managers Professional English: Expressions to use in meetings In this lesson: 0:00 Introduction 1:01 Market research 2:11 Saturated 2:51 Segment of the market 3:27 Rebrand 4:12 Market share 5:26 Market position 5:35 Consumer goods 5:51 Consumer behaviour 7:59 Upmarket 8:02 Disposable 9:00 Product range 9:43 Product launch 10:13 Product lifecycle 11:03 Advertising budget 11:23 Advertising agency 11:56 Advertising campaign 12:44 Market penetration 13:40 Sales forecast 14:03 Sales figures 14:36 Sales target