Bill Baird: Your Dark Sunglasses Won’t Make You Lou Reed

California-based musician Bill Baird is known for making raw experimental music with Texas indie rockers Sound Team, and later as a solo artist. Here, the American experimentalist returns with the first release from his new album, Earth into Aether. “In today’s celebrity-obsessed world, where stars are forged from selfies and sex tapes, this video reminds us that being a true icon doesn’t come quite so easily,” say London-based director collective Humans, of the inspiration behind their off-the-wall video