DMX - The GOAT That Never Was

The year is 1998 and hip-hop is in a state of flux. Steeped in the midst of the flashiness of the “Jiggy era”, New Limit’s commercial golden years and reeling from the premature departures of Biggie and Tupac, the genre aches for a breakout artist to place their faith in. Surpassing the City of Angels Soundtrack and the R Kelly-protégé Sparkle to reach the top of the Billboard 200 on 6th June, that emergent star would arrive on It’s Dark And Hell Is Hot. Depicted in a devilish red glow, a wiry MC from Yon
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