Kanye West promotes Yeezy fashion line in bizarre Super Bowl commercial

Win the Super Bowl and drive off in a Hyundai? While Verizon splashed out a reported $30 million for Beyoncé to star in its splashy Super Bowl 2024 ad (per the Telegraph), Kanye West went in a decidedly different direction for his own commercial, filming it from his cell phone in the backseat of a car. “Hey y’all, this is Ye and this is my commercial,” he started off the dark, grainy video, flashing his $850,000 custom titanium dentures. The “Gold Digger” rapper, 46 — who sounds like he’s struggling to speak with his new tooth bling — admitted that because he “spent all the money on the commercial spot” his brand “actually didn’t spend any money on the actual commercial.” Read more at #kanyewest #yeezy #superbowl2024 Page Six is your source for celebrity news, gossip, entertainment, pop culture, photos, video and more. Catch the latest