Dior “The Enchanted Factory“

Client: DIOR Agency: MALHERBE DESIGN Directors: BORIS CROISÉ, PAUL JAULMES Animation: ZEPPELIN PICTURES Co-director Boris Croisé of Zeppelin Pictures in Paris: “Every year Dior wants to tell a little Christmas story by putting its Christmas collection in a magical and enchanted world. “The main creative challenge with this type of client is to bring the products in a different world full of fantasy without breaking its codes. It has to be balanced. “Making a factory to