New BMW Vision Neue Klasse | A Glimpse Of BMW’s Future

BMW reinvents itself: The BMW Vision Neue Klasse. The Vision Vehicle, which will be unveiled for the first time in public at the IAA Mobility 2023 International Motor Show in Munich, embodies a clear design language, with expansive surfaces and just a few distinctive lines, that has been pared down to the essentials. This approach accentuates signature features like the BMW kidney grille and the Hofmeister kink of the side window graphic, giving the design even more of a BMW feel. In the interior, the next generation of BMW iDrive guarantees a unique digital user experience that merges real and virtual worlds. Increased use of secondary raw materials, resource-efficient production and a fully-electric drive train with sixth-generation BMW eDrive technology reduces the carbon footprint of the Neue Klasse across the vehicle lifecycle. Timeline: 0:00 Welcome mode with warm light 1:31 Reveal & presentation 7:00 Exterior details & Welcome mode 9:00 Interior & user experience