Coca-Cola - Playable Billboards

Hi, Thanks for watching The video about Coca-Cola - Playable Billboards Agencies : Grey NY • GREY Dubai • WPP Campaign : Playable Billboards Advertiser : Coca-Cola Brand : Coca-Cola Length : 31 Seconds Posted : Apr 22, 2024 In this Movie Ad we’ll walk you through: “Playable Billboards“ by Coca-Cola, in collaboration with GREY Dubai, Grey NY, and WPP, introduces an interactive digital experience in Times Square, NY. This innovative campaign transforms a traditional OOH billboard into a gaming platform, allowing passersby to engage in a nostalgic two-player sports video game featuring Coca-Cola bottles as bats. TIMESTAMPS : 00:00 Coca-Cola - Playable Billboards Plot : In the heart of Times Square, Coca-Cola unveils ’The Playable Billboard,’ an interactive digital experience where passersby can engage in a retro sports video game. Inspired by common gaming behaviors and infused with nostalgia, players control Coca-Cola bottles as bats to hit a ball back and forth, competing to be the first to reach 10 points.