The Lad: Ep. 1 | The Roots of British Style | River Island | British GQ

GQ Style Fashion Director Elgar Johnson looks at lad style and culture today, and its influence on fashion. Subscribe to British GQ►► Starting his journey in London with Game of Thrones actor Alfie Allen, menswear designer Astrid Andersen and Footballistically Arsenal presenter Boyd Hilton, Elgar then heads to Liverpool, to shed light on a new mindset and visual identity among young lads. More From River Island: ABOUT MAKING A SCENE In a brand n