The Sound of Social: The Story of Soundcloud

In our WIZARD series, we hear from the Swedish-born founder of SoundCloud, Alex Ljung. When he was a kid, Ljung never had a lemonade stand or dreamed of becoming a startup entrepreneur, but the founder of SoundCloud has quickly become a leading pioneer in our new wired world - due to the ease of collaboration, social interactivity, and iconic orange waveform that define his online audio distribution platform.