JENKEM - The Story Behind Nike’s “What If?“ Campaign

Back in the late ’90s, Nike figured out a clever and unconventional way to reach skaters as they developed what became one of the earliest and most memorable TV commercial campaigns to feature skateboarding—the “What If?” series. We decided to do a little digging and talk to the heads behind the campaign to tell us how the idea came about. Video by: Alex Coles Producers: Alexis Castro & Thomas Barker Executive Producer: Ian Michna MORE INFO: Buy Jenkem gear: