[CNBC Television] How Nectar Hard Seltzer used Tik Tok and a phone number to save its business

🎯 Загружено автоматически через бота: 🚫 Оригинал видео: 📺 Данное видео принадлежит каналу «CNBC Television» (@CNBCtelevision). Оно представлено в нашем сообществе исключительно в информационных, научных, образовательных или культурных целях. Наше сообщество не утверждает никаких прав на данное видео. Пожалуйста, поддержите автора, посетив его оригинальный канал. ✉️ Если у вас есть претензии к авторским правам на данное видео, пожалуйста, свяжитесь с нами по почте support@, и мы немедленно удалим его. 📃 Оригинальное описание: Nectar Hard Seltzer was on the brink of closing its doors when one of its Tik Tok videos went viral. The company included a phone number for viewers to text and talk about the brand. This led to an army of loyal customers. Watch this video to learn about how the company started and to see the problems it overcame. For access to live and exclusive video from CNBC subscribe to CNBC PRO: There was no shortage of hard seltzer ads during the Super Bowl. Bud Light and Coors spent a good part of their advertising budget pushing new, fruity-flavored drinks signaling that seltzer may be the future. Even Coca-Cola plans to launch a hard seltzer in 2021 under its Topo Chico label. With so many behemoth brands already in the market, getting shelf space can feel next to impossible for a small brand with no backing. Enter Nectar Hard Seltzer. Millennials Jeremy Kim, John Dalsey and Brando began their first production run after scraping together their last $20,000. Manufacturing problems quickly ate up their investment and nearly forced the founders to call it quits. Then one of their videos went viral on Tik Tok and changed everything. Check out this video to see how the company started and to learn about its unique marketing strategy. » Subscribe to CNBC TV: » Subscribe to CNBC: » Subscribe to CNBC Classic: Turn to CNBC TV for the latest stock market news and analysis. From market futures to live price updates CNBC is the leader in business news worldwide. The News with Shepard Smith is CNBC’s daily news podcast providing deep, non-partisan coverage and perspective on the day’s most important stories. Available to listen by 8:30pm ET / 5:30pm PT daily beginning September 30: Connect with CNBC News Online Get the latest news: Follow CNBC on LinkedIn: Follow CNBC News on Facebook: Follow CNBC News on Twitter: Follow CNBC News on Instagram: #CNBC #CNBCTV