FILA Debuts New Global Campaign Featuring Hailey Bieber

FILA has tapped Hailey Bieber to front the brand’s new global campaign, giving the model and entrepreneur a canvas to express her unique sense of style, while utilizing some of the brand’s iconic designs. The campaign was photographed by Renell Medrano and styled by Hailey and Dani Michelle. Hailey is featured in a range of archival FILA pieces and staple styles, including a crewneck sweatshirt, sweater vest, oversized utility pants, and a puffer jacket, accessorizing with bucket hats and FILA footwear. The photos capture the spirit of the 90’s, from the apparel to the styling to the aesthetic, with Hailey’s homage to the era that defines her fashion choices. Working hand in hand with the brand, she brings her own point of view to FILA classics, with an interpretation that is modern and effortless. The video footage also leans into the time, as Hailey playfully interacts with the camera through bold and expressive poses, further tapping into the culture and fashion of the decade. “My