BUGATTI CHIRON Pur Sport: ‘C’ the Drift

The track is set. The air is still. With its 1,500PS, 1,600 Nm and state-of-the-art all-wheel drive technology, the BUGATTI CHIRON Pur Sport lies in wait, just off center, ready to execute a perfectly controlled and precise drift maneuver that will adorn the track with a large letter ‘C’. With its cutting-edge characteristics that encompass power, lateral dynamics and performance, BUGATTI developed a CHIRON version that can master the most extreme situations with rigor, finesse and ease. Why was the letter ‘C’ chosen for this high-performance maneuver? Because it has been a central design form to BUGATTI since the 1920s. The signature BUGATTI C-line was created by Jean Bugatti to seamlessly elongate the car’s silhouette while simultaneously imbuing it with a flow that gives the impression of movement. Over the years, the side-line C has been modernized and functionalized, most recently being employed to increase ventilation flow in BUGATTI’s iconic W16 cylinder models. Mission accepted. The Pur Sport, with its proud C-line signature, launches off the line with full force. And the rest is history. #BUGATTI #CHIRONPurSport #CTheDrift – WLTP: Please note: The CHIRON Pur Sport ‘drifted the C’ under conditions that ensured full safety for the entire team, including the professional development driver who was behind the wheel. It was performed at a track in which only BUGATTI had access to during the event.