Best Practices: Developing an audience while developing your game - GDC 2024
Join Kaci as she walks through important concepts to remember while developing a game and launching on Steam.
00:00 - Intro
00:15 - The best marketing tool for your game
01:19 - How Steam is built
03:13 - The right way to market on Steam
05:04 - Two questions to ask
06:06 - Marketing examples
06:17 - Three phases of development
07:40 - Have a home base
08:16 - Building the store page
08:41 - Trailer
11:26 - Screenshots
12:25 - Description and tags
14:27 - Preparing for launch
15:21 - Gathering feedback
17:37 - After launch
19:02 - Keeping your audience
20:39 - Options on Steam to keep your audience
21:50 - Wrapping up
22:30 - Conclusion
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