Lowe Malaysia and Burger King: The BK Weigh Your Wallet

Brief: The price hikes. The rising cost of living. The so-so economy. All these have left people’s wallets light and dry. So Burger King went on a mission to save those wallets from shrinking. Solution: The Burger King Weigh Your Wallet. The promo was held at three outlets for three days. All customers had to do was place their wallets on the weighing scale. Vouchers were given based on the weight of their wallets. The lighter the people’s wallets, the better the vouchers they got. And the more they saved