Here’s How Powerful The iOS App Store Really Is

I think you’ve heard from the media that the Apple App Store generates a lot of money but do you know just how much that is? Well, it turns out that the Apple App Store pulls in $85 billion worth of revenue every single year out of which Apple gets $20 to $25 billion. Historically, Apple has boasted App Store margins of up to 78% meaning that Apple profits nearly $20 billion from the App Store every single year. If the App Store was a standalone business, it would be worth $460 billion on its own which would make it the world’s 15th largest company. And that’s not too surprising when you consider that $85 billion is just the amount that gets processed by Apple. When we look at the total of transactions enabled by the App Store, we’ll get a much larger of $1.1 trillion. For perspective, that would make the Apple App Store the 17th largest country in the world by GDP. This video explains the intricacies of App Store monetization and how powerful the Apple App Store really is.