Happy people always look beautiful.

Ayush Kejriwal - My Brand Ethos Passion, Creativity, Experimentation and a fascination for culture are the building blocks of my brand. I feel the brand Ayush Kejriwal is like a magpie spotting the shiniest cultural opportunities. The soul aim is to join the dots to uncover ways to inspire and lead a saritorial culture itself. The brand endeavours to challenge myths with a distinct disrespect for conventional affinity to fashion trends and so called cliched trendsetters and their fashion outcomes! I strive to combine my inner most creative ideas with craft skills seamlessley to drive innovation that is culturally relevant and aesthetically pleasing. The brand is about me, about you, about us and most importantly its about style. And dare I say again Ayush Kejriwal is not about FASHION! #ayushkejriwal #designerayushkejriwal #worldofayushkejriwal #notsorry #brandstory #saree #sari #desiweddings #madeinindia #benarsi # #patola #patanpatola