That’s How

This powerful new ad -- that premiered during Super Bowl XLIX on KSDK-TV NewsChannel 5 in the St. Louis area -- will help raise public awareness of the local heroin epidemic that has stolen the lives of thousands of young people and shattered thousands of families. The problem has become so serious that NCADA bought time during the local Super Bowl broadcast to air the spot, which dramatizes the effects of the epidemic. Opiate dependencies often begin when young people misuse prescription painkillers, and