Social campaign about service of the Ukrainian soldier. The Ballad of the infantry

The Ukrainian Ground Forces make 145,000 people. These are the most numerous troops of our country. They account the greatest number of Heroes of Ukraine. This is our infantry, army bone, its basis. At the same time the ground forces undeservedly have been being below the cameras, while the other kind of troops — from special forces to the National Guard — have been working with mass communications for 2 years, creating a heroic image in the society. The Tabasco creative Agency had a difficult task — to build the image of the Ground Forces in such a way as to reflect their essence and at the same time not to get lost in the heroic clichés, which filled the air. “Insight and image, which formed the basis of the campaign, is an ordinary soldier spade. Yes, an ordinary foot soldier associates with a spade, and this common spade in his hand is a tool that provides all of us with life in peace and security“ — said Alexander Smirnov creative director Tabasco agency. “The Ba