Good Hope FM / Slim (Egg Films)

SABC / Good Hope FM: Beyond The Fence Letting the comedy speak for itself, Slim purposely chose to avoid too many tricksy morphs and let editor Ricky Boyd work his magic, allowing the cut to reveal the change from cool Cape-Town-land to uncool-place-of-no-return, after our guy mistakenly strays beyond the signal of Good Hope. The concept proves that those wine-guzzling rascals can laugh at themselves after all. We didn’t actually get to interview any of them but we’d imagine that if we did, they’d say something like, “It’s, like, the truth. And if you don’t, like, find it funny, you’re probs from, like, Jo’burg. Eeuw.“ Advertising Agency: 140BBDO, Cape Town, South Africa Agency producers: Sarah Southey, Jo Weiss, Megan Sturgess Executive creative director: Ivan Johnson Creative director: Alexis Beckett Copywriter: Alex Goldberg Art director: Gareth Cohen Production company: Egg Johannesburg Director: Slim Director of photography: Willie N