[CNBC Television] Customers have been telling us they want a bigger, better beauty experience: Kohl’s CEO
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CNBC’s Lauren Thomas reports that Kohl’s is partnering with Sephora in a ’bet on beauty.’ Sephora will be opening mini shops in 850 Kohl’s stores by 2023. With Kohl’s CEO Michelle Gass, who says customers have been telling the retailer they wanted a better beauty experience, and Sephora Americas CEO Jean-Andre Rougeot, who says the partnership will be very complementary. For access to live and exclusive video from CNBC subscribe to CNBC PRO:
Sephora will open hundreds of beauty shops inside Kohl’s stores in coming years in a deal that rivals Target’s recent partnership with Ulta Beauty.
Some 200 Sephora at Kohl’s locations will open by next fall, rising to at least 850 sites by 2023, the companies announced Tuesday. Sephora will also launch on Kohl’s website next year, offering more than 100 beauty brands, some of which are exclusive to Sephora.
The announcement of the 10-year partnership comes weeks after Target unveiled plans to open hundreds of Ulta makeup shops inside the discount retailer’s stores.
The beauty category has historically been dominated by America’s department store chains, but it is now increasingly moving out of malls, giving retailers that had been hardly invested in the category an opportunity to steal share.
“When we think about the beauty industry today, we’re very underrepresented,” Kohl’s CEO Michelle Gass said. “It’s a huge market [and] it’s expected to grow over the next few years.”
Kohl’s shares soared more than 14% Tuesday morning.
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