How Oatly Built A $100 Million Oat Milk Empire

Oatly sat in relative obscurity in Sweden for its first 20 years. In 2012, the oat milk company brought in a new CEO, Toni Petersson, with a radical new vision for the brand and with a new look and a tasty product, Oatly set its sights on America. Update (January 5, 2021): Vegan milk brand Oatly is planning a 2021 initial public offering that could raise $1 billion, sources familiar said. The company, which is backed by Blackstone, Oprah Winfrey and Natalie Portman, has hired Morgan Stanley, JPMorgan Chase and Credit Suisse to manage the offering, sources said. Oatly’s valuation will depend on the status of the economy in the face of the uncertain Covid pandemic, the sources said. » Subscribe to CNBC Make It.: About CNBC Make It.: CNBC Make It. is a new section of CNBC dedicated to making you smarter about managing your business, career, and money. Connect with CNBC Make It. Online Get the latest updates: Find CNBC Make