The Persuaders (PBS Frontline, 2004) [pt-br]

The Persuaders Directed by Barak Goodman and Rachel Dretzin Produced by Rachel Dretzin, Barak Goodman, Muriel Soenens Written by Barak Goodman and Douglas Rushkoff Correspondent: Douglas Rushkoff _____ Americans are swimming in a sea of messages. Each year, legions of ad people, copywriters, market researchers, pollsters, consultants, and even linguists—most of whom work for one of six giant companies—spend billions of dollars and millions of man-hours trying to determine how to persuade consumers what to buy, whom to trust, and what to think. Increasingly, these techniques are migrating to the high-stakes arena of politics, shaping policy and influencing how Americans choose their leaders. In “The Persuaders,“ FRONTLINE explores how the cultures of marketing and advertising have come to influence not only what Americans buy, but also how they view themselves and the world around them. The 90-minute documentary draws on a range of experts and observers of the advertising/marketing world, to examine how, in