Lada Granta “Keeping The Word” launch campaign
LADA
Vice President for Sales and Marketing - Jan Ptacek,
Marketing Director - Fabien Goulmy,
Strategy & Communication Director - Alena Krylova,
Head of Ad & Communications - Alexey Shishkin,
FUEL (ADWISE Group)
Chief Creative Officer - Denis Koutylov
Strategic Planning Director - Dmitry Ulyanov
Creative Group Head - Dmitry Yanin
Creative Director - Mike Gibson
Copywriter - Roman Serdyukov
Copywriter - Arakel Zatykian
Art Director - Zheka Guseinov
Client Service Director - Tatyana Chvokanova
Senior Account Manager - Ksenia Fomenko
Producer - Oksana Kondratieva
Junior Producer - Alexandra Igumentseva
BAZELEVS Production House
Director/DOP - Marat Adelshin
Editing - Chebotarev Sergey
Producer - Anna Shimanogova
Music composer – Timur Aminov
New Lada Granta “Keeping The Word” launch campaign
Lada Granta is a legendary car in Avtovaz lineup and one of the top-3 best-selling cars on the Russian market. However, it has the cheapest price among other models and therefore appreciated as a multipurpose vehicle for daily use, not a dream car. Research shows that people are losing trust in ads. They tend to believe in stories told by real people. That is why we created true life stories about real people who keep their promises. Stories that got under the skin and into the heart of our audience and caused the unprecedentedly warm response.
Many people across Russian regions live simple lives not asking for recognition, money or fame. They do what they have to do, and often do it for others, disregarding their own needs. Such is the Russian common folk is. No matter the circumstances and difficulties he faces, he will keep his word, once given. He is reliable, unpretentious, honest, and humble. Selfless acts are common and expected of him. His close ones depend on him. You can rely on him, but he can rarely rely on his car, which is usually an either a poorly built one or an old one. Reliable person needs a reliable car. We elevate the everyday challenges of our everyday hero to the level of deep human drama, and we celebrate those who keep their word no matter the circumstances.
As a result, VTR and CTR were 2-4 times above market norm and the average viewing time was 75%, 3 times greater than the 30” benchmark defined for video of automotive segment.
1 view
1321
276
7 months ago 00:12:07 1
Гранта 2023 что в ней есть #lada #granta #grantafl ##grantaclub
7 months ago 00:06:26 1
НОВАЯ Лада Гранта Спорт - мотор, подвеска, управляемость / Lada Granta Sport 2023 Первый тест
7 months ago 00:25:11 1
ИЗ РОСТОВА В УФУ ВТОРОЙ РАЗ ЗА МАШИНОЙ / LADA GRANTA 2023
7 months ago 00:44:15 37
ПРИОРА НА ПНЕВМЕ СКРИПИТ В НИЗАХ ! ПОЛ В ГАРАЖ ! ВЛОГ АРКАДИЧА
7 months ago 00:00:32 316
Пересвет панели Лада Гранта
7 months ago 00:09:43 1
Wels Трофейный Настраиваем ручку газа мотоцикла
7 months ago 00:00:43 345
Лада Гранта
7 months ago 00:03:18 1
АВТОВАЗ УДИВИЛ НОВОСТЯМИ! КРОССОВЕРЫ ЧЕРИ ПОД МАРКОЙ ЛАДА! LADA ГРАНТА СТАЛА ДЕШЕВЛЕ!
7 months ago 00:22:31 1
400 тыс.км реально? Обзор Лада гранта!
7 months ago 00:43:15 510
Стеклоподъемники в передние двери LADA Granta. Инструкция по установке
7 months ago 00:05:57 4.5K
Lada Granta Sport 2023 Первый Тест: Мотор, Подвеска, Управляемость
7 months ago 00:04:22 1
ALBATROSS – ЗA БАЗАР (Official Music Video)
7 months ago 00:01:23 1
Повторители поворотов с анимацией “Lexus“ в зеркала на Лада Гранта, Гранта FL |
7 months ago 00:00:30 1
Новая Лада гранта
7 months ago 00:04:25 28
Lada Vesta Cross и Vesta , Granta Cross разлетелись по этим ценам! Мы продолжаем эту акцию!
7 months ago 00:06:31 535
Неделя на Колёсах.
7 months ago 00:02:44 1
Продажа Лада Гранта, 2013 год в Абакане | НП АВТО
7 months ago 00:07:05 1
12 КРУТЫХ ВЕЩЕЙ НА ВАЗ (2107-2101)НА СЕМЕРКУ ДО КОПЕЙКИ С АЛИЭКСПРЕСС LADA ЖИГУЛИ 2106-2102 ТЮНИНГ
7 months ago 00:02:54 1
Лада Веста | Lada Vesta NG 2023. Прошивка от Александра Жигулева. Блок ЭБУ M74.8. Первый тест драйв
7 months ago 00:38:55 1
1,5 🍋 и без сабвуфера ?😳 Очень злая Лада Гранта + очень злая аудиосистема. Автозвук в Lada Granta
7 months ago 00:27:30 1
Новая Нива на 9 мест и грузовая Лада Гранта / Lada Niva и Granta тест и обзор
7 months ago 00:00:15 13
TikTok от Lada granta
7 months ago 00:33:40 1
ОФИЦИАЛЫ ОСТАВЯТ БЕЗ БЕЗ КОПЕЙКИ / ЗА 1000 КМ ЗА НОВОЙ ЛАДОЙ / LADA GRANTA VESTA 2023
7 months ago 00:14:12 1
Новая Лада Гранта!!!Первые пол года…Честный Отзыв!!