The Rise And Fall Of Forever 21

At its peak, Forever 21 made $4.4 billion in revenue and was one of the fastest-growing fast fashion empires. Now, the retailer is preparing to file for bankruptcy after alienating its core customers and struggling to keep up with the rise of e-commerce. As one of the largest tenants of American malls, a large-scale shutdown of Forever 21’s stores could exacerbate the ongoing retail apocalypse. MORE RISE AND FALL CONTENT: The Rise And Fall Of The Volkswagen Beetle The Rise And Fall Of Subway The Rise And Fall Of Hooters Air ------------------------------------------------------