The Story of Absolut | 178 years in under six minutes

Every bottle of Absolut is filled with the richness of our history: from production process, to founder, to bartenders, to artists and popular culture. The story of Absolut is one of re-imagining what’s possible and transforming from the status quo to the extraordinary. Our story is full of people who dared, and those who still dare, to transform and create something better. Absolut are all about embracing the creative and the boundary pushing, whatever form that’s in. Explore the world of Absolut on and: Subscribe to us on Youtube - Follow us on Facebook - Find us on Instagram - Follow us on Twitter -