POUR FEMME & POUR HOMME by Dolce&Gabbana

Marie Claire and Dolce & Gabbana have created a first in the UK -- a TV campaign embedded in a print ad! When the page of the October subscriber’s issue is opened, a 45-second ad automatically plays on an enclosed screen. This is truly an integrated campaign if ever we saw one, and gives real kudos to the new Mario Testino creative for the brand’s fragrances.