Nissan’s Biggest Mistake

BECOME A PATRON: BECOME A YOUTUBE MEMBER SOURCES TIMESTAMPS 0:00 INTRO 1:37 DEVELOPMENT PROCESS 4:27 DESIGN OVERVIEW 10:34 CONFIRMED FOR PRODUCTION 12:18 SOUTHERN CALIFORNIA TOUR 15:00 DEVELOPMENT TROUBLES 19:11 REASONS WHY IT DIDN’T MAKE IT The IDx cars were the product of a new development philosophy. Nissan brought in outside help. Not from outside of the company, but from outside of the industry. Designers consulted with 100 “digital nomads”, or individuals born after the year 1990. On the surface, this doesn’t seem out of the ordinary. Car companies often take the public’s opinion into account. They also dedicate time and resources toward conducting surveys and market research. Still, car development is a relatively insular process. Feedback clinics focus on gauging how car buyers react to something that a company has already worke