5 Gum: How to Completely Annihilate Your Brand Image
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Today we’re looking at how 5 Gum, one of the most memorable and iconic snack products of the late 2000’s, drastically watered down their iconic ad campaigns to try and appear more relatable to young people.
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Music
By Your Side - David Luong
Happy-Go-Lively - Laurie Johnson
Cool Vibes - Kevin Macleod
Corduroy and Cheese - Piotr Pacyna
Covert Affair - Kevin Macleod
Film Noire - Kevin Macleod
Curious Notion - Terry Devine-King
Today’s Diary - Chiro
And Now This - Felipe Adorno Vassao
0:00 Intro
2:10 5 Gum Ads
4:46 The Success of 5
5:30 The Fall of the Gum Ind
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