Which Is “Bouba“, and Which Is “Kiki“?

Sooner or later, I was going to get around to this: it’s one of the most famous experiments in linguistics. • Written with Molly Ruhl and Gretchen McCulloch. Gretchen’s podcast has an episode all about this: Gretchen’s book BECAUSE INTERNET, all about the evolution of internet language, is available: 🇺🇸 US: 🇨🇦 CA: 🇬🇧 UK: (Those are affiliate links that give a commission to me or Gretchen, depending on country!) Graphics by William Marler: Audio mix by Graham Haerther: REFERENCES: Köhler, W. (1929). Gestalt Psychology. New York: Liveright. Ramachandran, V. S., Hubbard, E. M. (2001) Synaesthesia—A window into perception, thought and language. Journal of Consciousness Studies 8: 3–34. Berlin, B. (1994). Evidence for pervasive synesthetic sound symbolism in ethnozoological nomenclature. In L. Hinton, J. Nichol