Marketing & Monetization for Mobile Indies: Data from the Trenches | Keith KATZ

Interview with Keith Katz: Delivered at Casual Connect USA, July 2014 Recent marketing and monetization data is difficult for small game developers to find. Execution Labs collects and analyzes this data from our indie studios, and we make a point of sharing it with others. Sample data includes ad dollars spent on user acquisition, CPI’s in various regions, retention metrics, revenues, and chart positions. We have