John Lewis advert Billy Joel’s She’s Always a Woman Fyfe Dangerfield cover

John Lewis is rolling out £6m advertising campaign ever to drive its never knowingly undersold proposition. The ad campaign, which the retailer claims is its biggest ever, will break on Friday (23 April) the in the ad break during Coronation Street on ITV. It has been created by Adam & Eve. John Lewis asserts Never knowingly undersold position John Lewis John Lewis is rolling out £6m advertising campaign ever to drive its never knowingly undersold proposition. T