3 Principles to Improve Your Logo Design Process - Legibility, Hierarchy, and Contrast

Are you a graphic designer, web designer, package designer, or motion designer? Use these 3 Steps to Improve your design process: 1. Design in black and white - As we all know, Design can be frustrating, it’s easy to get overwhelmed. I find it helps to focus my attention on only whats important. That’s why I design in black and white. It forces me to focus on only the most important aspects of the logo: Hierarchy, Contrast and Legibility. 2. Focus on legibility - Legibility is essential but can get in the way of some really fun ideas. Sometimes In pursuit of a clever idea, we get carried away to the point the logo becomes hard to read. Rookie mistake. The solution? Periodically check in and ask yourself (or someone else) does the logo read well? 3. Giving a good Critique is an art - There’s much more to it than simply throwing out random opinions. Whether critiquing your own work or someone else’s, it’s important to remember that a good critique follows a process. I think of it like