Make Health Last - Canadian Heart & Stroke Foundation

In Lowe Roche’s campaign, “Make Health Last“ juxtaposes images of fitness and vitality with those of sickness and decline. The ads, which are targeted at baby boomers, ask Canadians what the last 10 years of their lives will look like while urging them to make lifestyle choices that will influence their health outcome. This campaign won a Silver in Design at Cannes Lions 2013.