De Beers Don’t Make Diamonds Expensive (Anymore) | The Deep Dive

Sorry, Mr Conover. (The alternative title for this was ’Why Are Diamonds *Actually* Expensive? But, I mean, no one’s gonna click that. There’s a gajillion videos saying the exact same thing about it and that title would blend into the menagerie of people who’d say “De Beers We Know!“ You gotta go with the provocative clickbaity title, sometimes) Listen, I’m no simp for large corporations - epsecially ones dealing in conflict materials - but someone has to set the record straight. And who better than me, a volcanologist with dreams of being a gaming YouTuber? We’ve all heard some know-it-all at Nandos say: “Diamonds are expensive because De Beers hold a monopoly over diamonds and they did a super successful ad campaign about it - so we all bought into the collective lie and diamonds are a scam!“ While that was true once, De Beers haven’t been in control of diamond markets in terms of sales since 2007, or production since 2009. They aren’t even the largest company by sales or production. That honour goes t