How Detroit Turned Trucks Into Luxury Vehicles

In the automotive industry, the word luxury often conjures images of sleek German sedans and sports cars. American carmakers have often struggled to compete at the higher end of this market. But in recent years a new phenomenon has occurred. As the overall market shifts away from sedans and SUVs, a new market is emerging for plush, tech-rich, and high-priced premium pickup trucks. » Subscribe to CNBC: » Subscribe to CNBC TV: » Subscribe to CNBC Classic: About CNBC: From ’Wall Street’ to ’Main Street’ to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Connect with CNBC News Online Get the latest news: Follow CNBC on LinkedIn: Follow CNBC News on Facebook: Follow CNBC News on Twitter: Follow CNBC News on Instagram: #CNBC How Detroit Turned Trucks Into Luxury Vehicles