G-Star RAW Colored Denim

Introducing Colored Denim Ft. SOFI TUKKER Cool shades. Cooler brights. Colored denim. Known for their vibrant style and energetic performances, musical duo SOFI TUKKER are the ideal pair to present the brighter side of G-Star and highlight our new denim collection. Performing to the beat of their hit song ‘Summer in New York,’ they take over giant murals and billboards within a vivid metropolitan cityscape. Bold, monochrome looks are modelled by the pair as they bring summer early and take over the city. #SummerInNewYork