SASSOON ACADEMY: SS11 Neue Kraft Look 1

NEUE--KRAFT the new Spring Summer 2011 Collection by Sassoon Academy ’Today is the deed We will account for it tomorrow The future we leave to fortune-tellers We take the present day.’ Naum Gabo 1921 The geometric abstraction of Russian Constructivism meets the beautiful functionality of Sassoon technique in Neue-Kraft, the new spring summer 2011 Collection by Sassoon Academy. Finding inspiration in the dramatic androgyny of repetition and uniformity, Neue-Kraft echoes the masterworks of twentieth century science fiction, from Fritz Lang’s Metropolis, through Blade Runner to Tron. “Naum Garbo’s Principles of the interaction of three-dimensional forms within space, provide the framework for this season’s new Stereometric cutting technique“ says International Creative Director Mark Hayes, “shapes overlap and intersect with dynamic movement, bold disconnected lines that circle the head create a series of