New Look Underwear (1948)

London. Two women model underwear that creates right figure for fashion designer Christian Dior’s New Look at “fashion house“. Various C/Us of one woman pulling tight the laces of the other girl’s corset / stay. The corset makes her waist look painfully thin, her flesh bulges out of it. She also wears a conical bra (very Madonna!). Shoulder pads and hip pads are then attached to the underwear. M/S of woman wearing New Look dress by Richards in utility material - the outfit accentuates tiny waist with large shoulders and hips. FILM ID: A VIDEO FROM BRITISH PATHÉ. EXPLORE OUR ONLINE CHANNEL, BRITISH PATHÉ TV. IT’S FULL OF GREAT DOCUMENTARIES, FASCINATING INTERVIEWS, AND CLASSIC MOVIES. FOR LICENSING ENQUIRIES VISIT British Pathé also represents the Reuters historical collection, which includes more than 136,000 items from the news agencies Gaumont Graphic (1910-1932), Empire News Bulletin (1926-1930), British Paramount (1931-1957), and Gaumont British (1934-1959), as well as Visnews content from 1957 to the end of 1984. All footage can be viewed on the British Pathé website.